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Cayard Sailing Photos |
Thursday, December 11, 2008
I don't know if a collection of people representing this much fire power in the sport of sailing has ever been in one room for two days. This was clearly the first achievement.
The agenda was varied from singlehanded racing, to the evolution of the Volvo Ocean Race as well as important marketing panels with the sponsors taking the stage. And yes, there was even a panel on the future of the America's Cup, and more. Peter Montgomery did a great job of moderating the event.
I am still digesting the forum. A huge amount of information was dispensed in just two days. Not sure if we fixed anything yet, but what a great idea to get these people together exchanging points of view. To hear from developers in Oman what they are looking for in a sailboat race or learn to sail program was fascinating. Or to hear from Annemarie Meyer of UBS, how many new and different ways there are to activate a sailing sponsorship was heartening.
We obviously have to get the pinnacle event of our sport back on the water and unfortunately, logic is not prevailing on those who have the "ball". So it is clear that, for the long term, we have to get the "ball" out of the hands of self interested individuals and into the hands of someone, or some group, who puts the event first.ᅠᅠI think I have heard that somewhere before!
I would say the forum was a success and the next one will be even better building on the experience gained here.
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